Portfolio
Strategic Messaging
Highly skilled with supporting regional and global KODs and strategies by delivering messaging for use in tools & resources to optimize and accelerate market growth while retaining flexibility required for global audiences.
Trusted partner of internal stakeholders and product managers to develop appropriate clinical value propositions to amplify clinical evidence related to the diagnosis, referral, and treatment of patients.
Clinical Marketing
Physician Education
Over a decade of experience spearheading Physician education efforts while retaining cross-functional partnership with training and product development teams. Enthusiastic about designing B2B engagement content including educational assets, speaker presentations, advisory board content development, market research, and webinars.
Patient Education
Passionate about the thoughtful development of patient resources, including meaningful asset development and disease awareness initiatives, including developing new marketing campaigns and concepts for existing portfolio and 6 product launches.
Event Planning
Marked experience in the planning and execution of various types of live, programmatic events with a strong focus on experiential design, within guideline and regulation at congresses, regional and local events, B2B speaker programs, ad boards, roundtables, market research, and webinars.
© 2024 Michelle Finnegan. All rights reserved.
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